PRIVACY POLICY

The Hi-Rise Group of Companies, its related and affiliated entities and those licensees using the ” The Hi-Rise Group of Companies ” trademark, are committed to protecting your right to privacy. This privacy policy informs you of our practices relating to the collection, use and disclosure of personal information

and tells you about the ways we ensure that your privacy and the confidentiality of your

information are protected.

 

TERMS

WHAT DOES “PERSONAL INFORMATION” MEAN?

For the purposes of this Privacy Policy, “personal information” means information about

identifiable individuals and includes contact information (for example; name, mailing address, email

address, telephone number), demographic information, household information, preference

information and transaction-related information. Personal information does not include business

information, such as an individual’s business address and telephone number.

 

Collecting personal information

The Hi-Rise Group of Companies collects personal information from individuals on a voluntary basis through surveys, contest entry forms, registration forms, questionnaires, transaction documents or other

similar documents.

 

Using personal information

 

The Hi-Rise Group of Companies uses personal information that it collects for the following limited purposes:

  • To communicate with individuals
  • To assist in understanding individuals’ needs and preferences and to adjust our products

and services accordingly

  • To conduct, process and complete transactions with customers
  • The Hi-Rise Group of Companies may, from time to time, contact individuals by electronic format,

regular mail or telephone for any of the purposes set out above.

 

DISCLOSING PERSONAL INFORMATION

We knowingly disclose personal information when we have received your consent to do so or

under limited circumstances specifically described when personal information is collected.

However, we will disclose personal information without such consent when such disclosure is

permitted or required by law.

 

We will not knowingly disclose personal information to any third parties except:

 

To our agents, professional advisors, promotional and marketing agencies, and to any

other third parties in order to complete transactions, to process data and to service our

customers. These third parties and their respective employees are only provided with

such personal information as is necessary to perform the services for which they have

been contracted and are restricted from using the personal information for any purpose

other than as described above.

 

The Hi-Rise Group of Companies does not sell, rent or trade personal information that it collects. In

the event of the sale of The Hi-Rise Group of Companies, personal information may be one of the

transferred business assets.

 

RETAINING PERSONAL INFORMATION

At such time as personal information is no longer required for the purposes stated in this Privacy

Policy or other statutory requirements, such personal information will be made anonymous or

destroyed.

 

PROTECTING PERSONAL INFORMATION

To ensure the security of our customers’ personal information we have designated a Privacy

Officer to be responsible for the care and control of personal information. Although we take

great care and appropriate measures in protecting the security and confidentiality of personal

information stored in our databases, information transmitted over the internet can be intercepted

by unauthorized third parties. The Hi-Rise Group of Companies does not assume any liability for any

unauthorized use, misuse, alteration or interception of personal information over the internet by

third parties. In addition, we do not assume liability for any unauthorized use of personal

information collected by third parties with websites that are the current or future subject of a link

from our website and this Privacy Policy does not extend to such links. We recommend that you

read the privacy statements of such third parties and make an informed decision as to whether

you wish to visit their website and/or provide personal information to such third parties.

 

COOKIES, ANALYTICS, REMARKETING AND OPTING OUT

BROWSING THE HI-RISE GROUP OF COMPANIES AND ASSOCIATED WEBSITES

Together with our service providers, we collect IP (Internet Protocol) addresses from all The Hi-Rise Group of Companies and associated website visitors as well as other related information, such as your

operating system, your internet browser, page requests and the average time you spend on our

website. This information is used to help us generally understand our The Hi-Rise Group of Companies and associated website activity and to monitor and improve the overall website experience.

 

COOKIES

As you browse the The Hi-Rise Group of Companies and associated websites, advertising cookies will be

placed on your computer so that we can better understand your interests. A “cookie” is a small

amount of data that our website can send to your internet browser which may then be stored on

your computer’s hard drive so that we can recognize you when you return to our website in the

future. If you have registered with the The Hi-Rise Group of Companies and/or associated websites, these

cookies may let us know who you are and identify your browser as one that has visited the

websites before. These cookies may also be required to access your account information (which

is securely stored on the hard drive of our computer) in order to allow us to deliver our products

and personalized services to you. You may set your web browser to notify you when you receive

a cookie or to not accept certain cookies. However, if you decide not to accept cookies from the

websites, you may not be able to take advantage of all of the features of the website.

 

ANALYTICS AND REMARKETING

We also use cookies to provide us and our third party service providers, such as Google

Analytics (“GA”), with the ability to gather and analyze information about the areas that you

visit on the The Hi-Rise Group of Companies and associated websites that will be used to personalize our

website in accordance with your interests and assumed preferences. In addition, you may view

advertisements posted on the site by Google or other third parties. Through first party and third

party cookies, as well as related technologies such as web server logs, tracer tags and web

beacons, these third parties may collect information about you while you are visiting the the

websites and other websites. They may use this data to show you advertisements on the the

websites and across the Internet based on your prior visits to the websites and elsewhere on the

Internet. We do not collect this information nor do we control the content of the advertisements

that you will see from these third parties. For more information on GA, see: “How Google uses

data when you use our partners’ sites or apps”.

 

OPTING OUT OF INTEREST BASED ADVERTISING

If you want to find out more about the collection and use of information by third parties for

customized advertising purposes, or if you would like to opt out of certain third-party cookies

and make selections about what online advertisement you want to receive, you can visit the

Digital Advertising Alliance website at www.digitaladvertisingalliance.org or

http://www.aboutads.info/choices/ or the Digital Advertising Alliance of Canada website at

http://www.youradchoices.ca/choices. You may also be able to opt out of customized Google

Display Network ads by visiting the Ads Preferences Manager

http://www.google.com/ads/preferences/ and the Google Analytics Opt-out Browser Add-on

http://www.google.ca/ads/preferences/plugin/. Your continued use of the The Hi-Rise Group of Companies and associated websites without opting out means that you understand and agree to data

collection to provide you with remarketing ads using GA and cookies from other third parties

based on your prior visits to our websites and other websites elsewhere on the Internet.

 

CONTACT US

Should you have any questions or comments about our Privacy Policy and/or practices, we invite

you to contact us in one of the following ways:

The Hi-Rise Group of Companies 25 Imperial Street, Suite 200, Toronto ON M5P 1B9

By email: info@thehi-risegroup.com

This Privacy Policy may be amended from time to time.