and tells you about the ways we ensure that your privacy and the confidentiality of your
information are protected.
WHAT DOES “PERSONAL INFORMATION” MEAN?
identifiable individuals and includes contact information (for example; name, mailing address, email
address, telephone number), demographic information, household information, preference
information and transaction-related information. Personal information does not include business
information, such as an individual’s business address and telephone number.
Collecting personal information
The Hi-Rise Group of Companies collects personal information from individuals on a voluntary basis through surveys, contest entry forms, registration forms, questionnaires, transaction documents or other
Using personal information
The Hi-Rise Group of Companies uses personal information that it collects for the following limited purposes:
- To communicate with individuals
- To assist in understanding individuals’ needs and preferences and to adjust our products
and services accordingly
- To conduct, process and complete transactions with customers
- The Hi-Rise Group of Companies may, from time to time, contact individuals by electronic format,
regular mail or telephone for any of the purposes set out above.
DISCLOSING PERSONAL INFORMATION
We knowingly disclose personal information when we have received your consent to do so or
under limited circumstances specifically described when personal information is collected.
However, we will disclose personal information without such consent when such disclosure is
permitted or required by law.
We will not knowingly disclose personal information to any third parties except:
To our agents, professional advisors, promotional and marketing agencies, and to any
other third parties in order to complete transactions, to process data and to service our
customers. These third parties and their respective employees are only provided with
such personal information as is necessary to perform the services for which they have
been contracted and are restricted from using the personal information for any purpose
other than as described above.
The Hi-Rise Group of Companies does not sell, rent or trade personal information that it collects. In
the event of the sale of The Hi-Rise Group of Companies, personal information may be one of the
transferred business assets.
RETAINING PERSONAL INFORMATION
At such time as personal information is no longer required for the purposes stated in this Privacy
Policy or other statutory requirements, such personal information will be made anonymous or
PROTECTING PERSONAL INFORMATION
To ensure the security of our customers’ personal information we have designated a Privacy
Officer to be responsible for the care and control of personal information. Although we take
great care and appropriate measures in protecting the security and confidentiality of personal
information stored in our databases, information transmitted over the internet can be intercepted
by unauthorized third parties. The Hi-Rise Group of Companies does not assume any liability for any
unauthorized use, misuse, alteration or interception of personal information over the internet by
third parties. In addition, we do not assume liability for any unauthorized use of personal
information collected by third parties with websites that are the current or future subject of a link
read the privacy statements of such third parties and make an informed decision as to whether
you wish to visit their website and/or provide personal information to such third parties.
COOKIES, ANALYTICS, REMARKETING AND OPTING OUT
BROWSING THE HI-RISE GROUP OF COMPANIES AND ASSOCIATED WEBSITES
Together with our service providers, we collect IP (Internet Protocol) addresses from all The Hi-Rise Group of Companies and associated website visitors as well as other related information, such as your
operating system, your internet browser, page requests and the average time you spend on our
website. This information is used to help us generally understand our The Hi-Rise Group of Companies and associated website activity and to monitor and improve the overall website experience.
As you browse the The Hi-Rise Group of Companies and associated websites, advertising cookies will be
placed on your computer so that we can better understand your interests. A “cookie” is a small
amount of data that our website can send to your internet browser which may then be stored on
your computer’s hard drive so that we can recognize you when you return to our website in the
future. If you have registered with the The Hi-Rise Group of Companies and/or associated websites, these
cookies may let us know who you are and identify your browser as one that has visited the
websites before. These cookies may also be required to access your account information (which
is securely stored on the hard drive of our computer) in order to allow us to deliver our products
and personalized services to you. You may set your web browser to notify you when you receive
a cookie or to not accept certain cookies. However, if you decide not to accept cookies from the
websites, you may not be able to take advantage of all of the features of the website.
ANALYTICS AND REMARKETING
Analytics (“GA”), with the ability to gather and analyze information about the areas that you
visit on the The Hi-Rise Group of Companies and associated websites that will be used to personalize our
website in accordance with your interests and assumed preferences. In addition, you may view
advertisements posted on the site by Google or other third parties. Through first party and third
party cookies, as well as related technologies such as web server logs, tracer tags and web
beacons, these third parties may collect information about you while you are visiting the the
websites and other websites. They may use this data to show you advertisements on the the
websites and across the Internet based on your prior visits to the websites and elsewhere on the
Internet. We do not collect this information nor do we control the content of the advertisements
that you will see from these third parties. For more information on GA, see: “How Google uses
data when you use our partners’ sites or apps”.
OPTING OUT OF INTEREST BASED ADVERTISING
If you want to find out more about the collection and use of information by third parties for
customized advertising purposes, or if you would like to opt out of certain third-party cookies
and make selections about what online advertisement you want to receive, you can visit the
Digital Advertising Alliance website at www.digitaladvertisingalliance.org or
http://www.aboutads.info/choices/ or the Digital Advertising Alliance of Canada website at
http://www.youradchoices.ca/choices. You may also be able to opt out of customized Google
Display Network ads by visiting the Ads Preferences Manager
http://www.google.com/ads/preferences/ and the Google Analytics Opt-out Browser Add-on
http://www.google.ca/ads/preferences/plugin/. Your continued use of the The Hi-Rise Group of Companies and associated websites without opting out means that you understand and agree to data
collection to provide you with remarketing ads using GA and cookies from other third parties
based on your prior visits to our websites and other websites elsewhere on the Internet.
you to contact us in one of the following ways:
The Hi-Rise Group of Companies 25 Imperial Street, Suite 200, Toronto ON M5P 1B9
By email: email@example.com